What Personal Information Do We Collect?
We automatically gather certain details regarding the device, web browser, time zone, IP address, and other cookies, which have been installed on the device of our website visitors. Additionally, we also collect data about the products or webpages that you visit on our website, the search terms, or websites that directed you to our Site and other data regarding your usage of our Site. This information is referred to as ‘Device Information’.
The below-mentioned technologies are used for collecting Device Information
- A ‘cookie’ is a data file that is installed on your computer or device and usually includes a unique identifier. To learn more about cookies, visit http://www.allaboutcookies.org.
- ‘Pixels’, ‘tags’, and ‘web beacons’ refer to electronic files that are used for recording information regarding the way you browse or use our Site
- A ‘logfile’ tracks the actions taking place on our Site and collects information, including time/date stamps, ISP, referring/exit webpages, browser type, and IP address.
When customers purchase or try to purchase a product via our Site, certain information is collected about them, including their name, shipping address, billing address, email address, and payment information, which is collectively referred to as ‘Order Information’.
How Is Your Personal Information Utilized?
Order Information is generally used for fulfilling and delivering the orders placed via our Site. This includes providing customers with order confirmations and/or invoices, shipping arrangements, and payment processing. Order Information is also used for:
- Communicating with our customers
- Screening our orders to check for potential fraud or risks;
- When it complies with the settings/preferences that you’ve shared with us for providing you with advertisements or information related to our services or products.
We utilize Device Information to screen for any instances of potential fraud or risks (especially IP addresses). Device Information is also used for optimizing and improving our Site. The data is used for the generation of analytics regarding the browsing and interaction habits of our customers and for a proper assessment of the success achieved by our retargeting campaigns/advertising campaigns, and marketing.
As stated above, Personal Information is used for providing customers with marketing communications or targeted advertisements that we believe to be useful to you. To learn more about targeted advertising, visit Network Advertising Initiative’s (“NAI”) educational page available at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
Visitors can disable targeted ads by visiting the following webpages:
BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
GOOGLE – https://www.google.com/settings/ads/anonymous
FACEBOOK – https://www.facebook.com/settings/?tab=ads
Sharing Personal Information
Personal information may be shared with 3rd parties for better usage of our customers’ Personal Information, in the manner stated above. For instance, Google Analytics functions are used for a better understanding of the way our customers utilize our Site. More information regarding Google’s usage of Personal Information can be found here: https://www.google.com/intl/en/policies/privacy/.
Customers can opt-out by going here: https://tools.google.com/dlpage/gaoptout
DO NOT TRACK
Do note that the Site’s data usage and collection practices are not altered when a Do Not Track signal is received from your web browser.
EU residents can access the Personal Information that we have stored about them. They are allowed to ask for their Personal Information to be deleted, updated, or corrected. Any EU citizen who wishes to do so can contact us with the help of the information given below.
EU residents should also note that their information is stored and processed only for fulfilling contracts that we have in place with them or for pursuing legitimate business needs. Also note that the data collected by us may get transferred to regions outside the EU, including the US and Canada.
The Order Information of all customers who order from our Site will be retained unless we are specifically requested to delete the information.
To learn more about our business’s privacy practices or for filing a complaint, contact our support department.